You may have the best workers working for you or You may be the best stylist in town, but it isn’t always enough to draw clients. In addition to delivering a quality product at a reasonable price, both many large and small companies will employ a range of tried and tested marketing tactics and methods to make money a beauty salon and get the word out about your salon.
Build a cross-promotional approach
Ask other businesses to recommend you for giving them customers in return for you. Talk about where your clients are spending on food, wellness and fashion, and select companies that can cater for them.
Creating a Holiday Club
A holiday club that allows a member to fill in a card with contact details from their spouse or partner and create a wish list of the programs or things that they want. This works for a number of holidays, such as Valentine’s Day, birthdays, Christmas and anniversaries. Contact your spouse a few weeks before the opportunity to notify you of the wish list. Grant the client a 10 per cent discount and a travel card.
Look for opportunities to provide rewards or add-on services that your clients need and want, transforming your salon into a personal beauty company that is full service. These can include manicures, pedicures, threading to the nose, facials, and massages. What you can sell depends on the room and the willingness to hire or rent new workers to independent contractors. You might only provide any of these services one or two days a week, or only in the morning or afternoon. Salon Today offers a list of 30 “direct” services that would take less than 30 minutes to offer consumers.
Be nice to children
Seek to provide free childcare to customers, such as a park staffed by an adult monitoring children for 30 to 60 minutes as mom gets a manicure or haircut. To see if the right to do so is valid, consult with the Country. In view of consumers, you might be able to get around any regulatory provision by not getting child care staff but by creating an unsupervised play area (with toys and a television).Consider the impact this might have on your brand if you don’t want your upscale clients to visit a day care centre.